Popeyes - Chicken Sandwich taco
On a Monday, Taco Bell entered (or, lets better say tried) to jump on the Chicken Sandwich Wars
with a "Chicken Taco Sandwich."
So, of course, 24 hours later, Popeyes launched their very first taco on Taco Tuesday.
The result? Free press.
We not only launched a chicken sandwich taco, but we also released a TikTok tutorial to show all our consumers how to make it at home.