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Popeyes - Chicken Sandwich taco

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On a Monday, Taco Bell entered (or, lets better say tried) to jump on the Chicken Sandwich Wars

with a "Chicken Taco Sandwich."


So, of course, 24 hours later, Popeyes launched their very first taco on Taco Tuesday.

The result? Free press.

FEATURED ON:

PEOPLE - THRILLIST - ADWEEK - FOX - DELISH - ADAGE - THE TAKEOUT

 

 

 

We not only launched a chicken sandwich taco, but we also released a TikTok tutorial to show all our consumers how to make it at home.

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