ad council- #endfamilyfire
As political parties argue over gun control, eight kids a day are shot inside their own homes, with their own guns.
This is not an accident. This is family fire.
So, not only we created a campaign.
But we actually coined a term.
FEATURED ON:
NEW YORK TIMES - THE WASHINGTON POST - HUFFINGTON POST - MSNBC - NBC NEWS - ADWEEK - ADAGE
We created a centerpiece sobering two-minute film, featuring a father and his son, discussing the gun in their own home.
We crafted an interactive tutorial site to teach parents how to keep their guns safe at home.
Celebrities supported our campaign, twitting about it, organically.
The campaign was supported by print and OOH pieces.
But most importantly, since our summer 2018 launch, our End Family Fire campaign has increased safe gun storage by 7%, hopefully helping to save the lives of children all over America.