ad council- #endfamilyfire
As political parties argue over gun control, eight kids a day are shot inside their own homes, with their own guns.
This is not an accident. This is family fire.
So, not only we created a campaign.
But we actually coined a term.
We created a centerpiece sobering two-minute film, featuring a father and his son, discussing the gun in their own home.
We crafted an interactive tutorial site to teach parents how to keep their guns safe at home.
Celebrities supported our campaign, twitting about it, organically.
The campaign was supported by print and OOH pieces.