Popeyes - LA CIUDAD DEL SANDWICH
Popeyes internet-famous Chicken Sandwich was finally making its way to Mexico.
But... not all Mexico – just one city: Guadalajara, Jalisco.
So, since Guadalajara was the only place in Mexico where The Sandwich was available,
we decided to troll the rest of the country by launching a tourism campaign called
"Visit Guadalajara, la Ciudad del Sandwich."
We invited everyone outside the state of Jalisco, Mexico,
who wanted to get their hands on this internet sensation,
to visit Guadalajara to try it.
And with a $750.00 film made with stock footage, our campaign unexpectedly became
Guadalajara's official tourism campaign.
The official postcards desgin:
Unexpectedly, Guadalajara's authorities loved our campaign, and decided to use it to promote their beautiful city.