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natural light - The double-down
Natty Light never agrees with Miller Lite.
Well, there was one time.
When they asked the internet to unfollow them, and we doubled-down.
The result, free press for a timely reactive joke.
NEW YORK POST - FOX NEWS - THRILLIST - CAMPAIGN LIVE
The Internet appreciated our act of solidarity.
And some people raised valid questions. Gee, we don't know, Lana.
The great thing is that more people unfollowed Miller Lite because of our campaign.
Which means we doubled down. No pun intended.
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