Mountain Dew flamin' hot - the official drink of hell
MTN DEW Flamin’ Hot is the HOTTEST soda ever created.
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So, how do we bring back the hottest soda ever into the market?
By making it into the Official Drink of Hell.
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So, we told everyone to GO TO HELL to celebrate its comeback.
*Hell, Michigan.
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The result?
+5 Billion Impressions.
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FEATURED ON:
ADWEEK - HYPEBEAST - ROLLING STONE - ABC NEWS - MASHED - ELITE - USA TODAY
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YAHOO - NEW YORK POST - BEVNET - GIZMONDO - CNET - DAILY MAIL - THRILLIST
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UPROXX - BILLBOARD - FOOD & WINE - GAME SPOT - WKAR
We told people to GO TO HELL with an OOH campaign in NYC, LA, and outside of Hell (Michigan, of course).
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We even told DJ PAULY D and Action Bronson to GO TO HELL, because apparently, the Internet have been wanting them to GO TO HELL for a long time.
Thousands of people waited in line to get into Hell.
In fact, the Sheriff almost cancelled the event because Hell had never seen so many people.
We became the hottest news, with more than 500 articles written about it.
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Pauly D even end up becoming an internet sensation.
And MTN DEW Flamin' Hot became so popular, people started selling it on eBay for lots of $$$.
