Popeyes - The chicken Sandwich launch
You may have heard about something called the Chicken Sandwich Wars.
Well, this is how it all started.
In 2017, a small southern-themed restaurant in Long Beach, California became a national media fixation when the owner got busted for reheating Popeyes fried chicken tenders and serving them to customers.
In 2018, the restaurant was busted for a second time.
So, in 2019, when Popeyes came to us, asking us to launch the brand's biggest news in history, we decided to team with this small southern themed restaurant in Long Beach, California, to launch the Popeyes Chicken Sandwich.
The rest is viral history.
AdAge Best Launch of the Year 2020
Humans and even non-humans went crazy for The Sandwich.
So much Popeyes QUICKLY ran out of it.
And of course, people didn't take it very well.